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Advanced Sports Labs provides blood work and laboratory testing for fighters & combative sports athletes such as Mixed Martial Arts (MMA), Boxing, Wrestling, Body Builders and Jiu Jitsu. Building their reputation early on through strategic relationships with industry influencers, ASL approached Bravado to create a stronger online and trade show presence to create new demand, enable their sales team, and grow their brand.


Bravado’s marketing team was proactive in involving their sales team in our creative strategy process. We established a collective effort to develop a web experience that would enable their sales team and generate new leads, while maintaining the brand guidelines and identity that Bravado’s founding team set forth.

Creative & flawless execution with a sense of urgency & focus on results is how I’d describe the Bravado team.

Rajeve Saini CEO - Advanced Sports Labs


The launch of the new ASL website and sales enablement campaign commenced during the same week of their first trade show of 2016. The newly established strategy of content driven marketing combined with interactive sales tools, provided for a winning strategy. ASL achieved a level of exposure unmatched at any previous trade show, and the flow of traffic from their booth lead to a huge jump in web traffic, resulting in net new business opportunities.